Ads to Icons: How Advertising Succeeds in a Multimedia Age

Ads to Icons: How Advertising Succeeds in a Multimedia Age
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Your LinkedIn campaigns can help you gain visibility for your brand, generate leads, and boost traffic to your web pages with thought-leadership content. The most amazing part of LinkedIn ads is its audience creation. Linkedin rolled out video ads on March 18, so make sure to be among the first to take advantage of them!

Ads to icons : how advertising succeeds in a multimedia age

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Source: Linkedin Video Ads. Here some best practices for you to follow:. Source: Demographics for your ads.

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The second edition of Ads to Icons examines current and future trends in advertising. Through 50 international case studies of new and iconic advertising . The second edition of Ads to Icons examines current and future trends in advertising. Through 50 updated international case studies of new.

BlitzMetrics CEO Dennis Yu shared with Linkedin his tips to condense messages into quick-hitting second videos that are more likely to be viewed in their entirety:. Linkedin video ads specs :. Choose any of the ad formats available. The next step is to simply wait while you generate views and clicks on your ad. After a couple of days, you can check your data to see how many people watched your video in full or until a certain point.

To do so :. Source: Linkedin Help. There are lots of additional networks that can allow you to reach more customers on more websites.

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Tabola places its ads on some of the greatest websites of the world — in they reached 1. Taboola Feed is a feed of promoted news that appears after an article on websites that are using Taboola, and it can display video ads as well. Oath is a subsidiary of Verizon that serves as the umbrella company of its digital content subdivisions, including AOL and Yahoo! To push your video ads to their websites, which include Huffington Post, TechCrunch and 40 more brands, you can contact them directly from here.

Ads to Icons: How Advertising Succeeds in a Multimedia Age by Paul Springer

Spotx Is an online platform that focuses only on video ads. On their website, they claim that they can provide a direct pipeline to premium supply and buy video through public, private and curated Marketplaces. They use machine learning, data and dynamic ad insertion to reduce ad waste and improve the targeting of your ad.

They have NBC and Comcast among their customers, and you can check them out here. They have a unique approach to audience modelling: they look for the ideal behaviour, the activities and interests that indicate if a person will convert, regardless of what their profile may look like as a whole. Learn more about them here. Videology is an online platform that provides advertising across both TV and digital video. They claim they can help you reach and engage consumers wherever and however they consume video content.

Check them out here. Twitter videos mirror the platform where they are hosted. To make an impact, they must be quick, personal and entertaining.

You can target by keyword, hashtag or people that follow specific Twitter profiles: use these options if you are building your database or if you want to do some brand awareness. Well, tweets with video are 6x more likely to be retweeted than Tweets with photos, and you can use any of these targeting options we just discussed. Now you can finally compose your tweet. You now go back to the first tab I told you this was going to be tricky and:. Use that if you are testing multiple videos and multiple audiences.

Account Options

Video Website Cards are a creative format that combines the power of video with the ability to drive users back to a site to learn more or take action immediately. How they work: when a user clicks on a video on mobile, the video anchors to the top of the screen and continues to play while the website loads below it. For most of its users, it serves a fundamental purpose: discovery.

Placing your video ad inside a youtube video, you are making sure to target a big audience that is willing to learn more about a specific topic or product, making it a fantastic platform to advertise on. That means you can take your time and tell your story, and ultimately build up to a punchline at the end , just like a normal TV commercial.

Another great thing you should know is that advertising on youtube is more affordable than you think.

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The cost per view of your ad varies for several reasons, but mostly because of your target market. For a very competitive market in a country like the US, you can expect to spend 0. Of course, more factors influence the cost per view.

How to Create an Highly Effective Online Video Advertisement

They are:. A great reason to choose Youtube to advertise your videos is that you only pay when people decide to watch your ad.

For example, when someone chooses to view your ad for at least 30 seconds or engages with it — like clicking on a call-to-action overlay. Youtube offers you four different video ad formats. First, go over to Adwords and create a new campaign from the blue button. From Campaign Type, click on Video, choose your main goal for this campaign and click continue:. By clicking on it, your video ad will open. There are several targeting options to allow you to show your ad to the right people.

The following options can be different for every ad set so that you can easily ab test different segments:.

Advertising

Make sure to choose the right type of ad in-stream, video discovery or bumper ad and after you write your headline and description you will be ready to confirm your campaign and start your ad. Snapchat has a young audience, but more than half of new users currently signing up are over the age of 25, making this a fantastic platform to advertise several B2C products. The community spans a broad age range. After this, you can define the audience for each of your ad sets. One note here: the audience options will depend on the country you are targeting.

Snapchat, like other platforms, gives you the ability to create custom audiences: you can import a list of emails or device IDs to reach your customers and their lookalikes. Going back to the creation of a new campaign, when you are ready with your audiences, you can move to the next and final step: ad creation. Add the name of your brand, a headline and a call to action, and you will be ready. I hope you enjoyed this guide to online video ads — it was a long read, but you can be sure that here there are all the most up to date information and best practices to create an highly-performing video ad.

Are you going to give video ads a try? Which advertising platforms are you going to use? Really informative and thorough. An amazing resource. I have a question for you: how do you think I should approach b2b video ads with youtube? Thank you, Anthony. I should write a guide only about that to give you a complete explanation, but if I can give you just one advice, I recommend you to create multiple video ads and treat them as a funnel, showing a different video for different interactions with your previous videos.

For example, you can show a first general video to your audience. If somebody watches your video till the end, you will later show him a second, longer, video ad that explains the features of your service in more detail.

Alternatively, if the user skips the video, you will serve a third different video that focuses on the pain points of your customer base. This is indeed the definitive guide to winning with online video advertising. Will definitely point fellow marketers to this great resource. Thanks again for a job well done.