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More filters. Sort order. Michael Maniscalco rated it liked it Dec 08, Sarah rated it really liked it Jun 02, The only option was a total recall, which they issued within a few hours. And as soon as you say that, you're just like It was like, 'Fuck. And then to have our reputation falling out of the sky, coupled with the Hero5 Black problem--it was absolutely crushing. It made us look like we were completely incompetent. Teams of employees flew hundreds of the recalled drones above the company parking lot for weeks, and eventually learned that a simple plastic latch was coming loose, causing the battery connection to slip out of place.
That meant the problem was easily fixable. But the Hero5 Black issue, too, stemmed from a lapse in quality control. The camera wall was only 0. The real cause of both problems, he continues, was that "the teams were killing themselves to launch the products on time.
We were doing too many things, and it was taking too long to make decisions because management was juggling too many projects at once. Weeks after the Karma recall, GoPro announced layoffs. Then, in March , a month after the Karma was finally reintroduced, came a second round of layoffs.
All told, around people were fired--more than a quarter of the company.
The entertainment division was shuttered, though a few dozen company stalwarts stayed on. Management took a big hit too: More than 40 percent of the people at VP level or higher departed, says Prober. Before the IPO, GoPro had been a fairly simple operation, with sales, marketing, engineering, and design teams working on all of the company's products. After the IPO, as GoPro tried to build new businesses, the company moved to a more siloed structure, where multiple divisions--software, hardware, media--ran largely as separate business units.
This bred more bureaucracy and made communication and collaboration difficult--which, Prober contends, enabled some mistakes. With the layoffs, GoPro went back to its earlier, flatter structure. If you're trying to be something you're not, everybody's going to know it, and nobody's going to think highly of you for it.
And the truer that you can be to yourself, the better chance you have of fully realizing your potential. Well, here's what we've got to do. Woodman started sharing his contrition with the entire company. Previously, GoPro had held quarterly all-hands pep rallies, called hangs, but now the company added more subdued monthly affairs, with Woodman standing in front of a few hundred employees the rest watched online giving a speech and then taking hard questions for as long as two hours.
There are indications that the new strategy is working. The Hero6 camera shipped to retailers early and was ready for sale the day it was announced. The company produces far fewer videos than a year ago, but they perform better. Woodman credits more realistic goals.
Woodman knows it will take time for GoPro to mend its reputation. Making a convincing case starts with the products. At the launch event this past September, the company announced many upgrades to its Hero camera, including a custom-designed chip that enables more stable and higher-resolution action shots. It made offloading, editing, and sharing videos easier than ever, thanks to a clever automatic editor that stitches clips together for you. And it announced a new spherical camera called Fusion, which can pull out any still or moving image from the spherical footage--a feature called OverCapture that essentially makes it possible to shoot in multiple directions at once and frame your photo or video after you shoot it.
Finishes of second and first on the day gave Adam the overall victory and his third straight win. And while a hardtail bike can certainly be ridden here, the bikes that win are more likely to be full-suspension these days, and frequently feature a dropper post. With a clear track, he would ride to victory inside Broncos Stadium at Mile High. Only 2 years ago, Ethan was digging for competitors like Andreu Lacondeguy. Davalos had a solid night - a great rebound from last week. Heading into the weekend at High Point, Ken Roczen was coming off his best result of the year in Colorado, finishing 2nd to Eli Tomac - he continues to build strength and speed as he recovers from a hand injury suffered during the Supercross series. And new for this model year are stringers made from basalt that settle down the board in variable snow — and also add a little more spring to your ollies.
Which is a serious bit of innovation. And yet the company faces many challenges. The worry for GoPro used to be that other electronics companies would create cheaper action cams that might eat away at GoPro's lead. That's happened. Today the bigger threat may be to GoPro's core mission. Woodman has long talked about how his company helps people "capture and share their lives' most meaningful experiences," but now that idea is everywhere. Smartphone cameras are better than ever, Snap unveiled Spectacles in late , and Google announced a wearable camera called Clips that aims to help people passively film their lives--and those are just a few recent developments.
Woodman argues that GoPro doesn't compete with smartphone cameras, but rather makes "untethered lenses" for phones.
That is, GoPros are accessories that unlock possibilities for tech-enabled amateur auteurs. He foresees new forms of cameras and storytelling tools that change what's possible--as the original GoPro did, and the new Fusion's OverCapture does. It's a future Woodman will have to invent without all of his buddies around him. Since the IPO, most have retired and returned to the surfing life, just with a lot more money. It feels good to be part of this team that's turning GoPro around.
This is my baby. The waves are treacherous. But he's still standing.